7. Blendwel: Evolution of a Brand.

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7/ Blendwel: Evolution of a Brand. Blendwel was one of American Crayons best selling brands. Developed for children for everyday use, the brand started in the 19-teens and continued all the way through the 70s even after the company was taken over by Dixon crucible. My grandfather took a cross country drive in 1919 (see earlier blog post) and reported seeing them in a general store somewhere in Kansas. My favorite packaging is the one with the kids on the rocket ship flying through what looks like a city of the future. For a time they also issued the packages in snap tight metal cases. This and more stories from my book The Color Capital of the World.

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