Tuesday, September 1, 2020

VINTAGE TRAVEL GUIDE: THE DARK SIDE OF THE SWISS CHEESE CARTEL

 




 
Switzerland, Dore Ogrizek and J.G. Rufenacht (1949). This seemingly benign book on Switzerland has some darker associations. The book was created and distributed by the Switzerland Cheese Association and the Swiss Cheese Union. The cheese groups essentially created an iron clad cartel controlling production of Swiss cheese (Foundue Conspiracy).  Independent cheese makers tried to introduce new types of cheeses without success and were excluded from the group. The association created huge subsidies of Swiss taxpayer money that even exceeded the cost of the entire army of Switzerland. By the 1990s, after corruption charges were leveled at the Swiss cheese magnates, the association disbanded but the subsidies continue. 
 
The book also contains special book plate complements of Switzerland Cheese Association and Swiss Cheese Union's New York offices at 105 Hudson Street. I imagine cheese executives in their stylish Tribeca offices in the 1950s, 60s, and 70s. It sounds like an ideal job--living in Manhattan promoting cheese with parties and giving away books on cheese. 
 
The other intriguing fact about this book is the custom inscription made out to "Mr. C.L. Alderman." I can't be certain of identifying the same Mr. Alderman but note there was there was a person by that same name who wrote a number of books in the 1970s on histories of Tudor England and colonial America. 

The cover of the book is completely unassuming but inside it has beautiful little color illustrations, maps, and a concise history of Switzerland and its different regions. 

Inside, the book is stamped printed in Switzerland with inside cover maps provided by Kummerly & Frey Burns Switzerland. They were known as a primer Swiss travel publishing company.  

Finally, the ultimate obscure fact you will read this year is that: All rights reserved for all countries including Sweden, Norway and the U.R.S.S. (French language alternative initials for the U.S.S.R.). Why are those three countries called out? Perhaps an international copyright thriller is waiting to be uncovered in this simple statement of legalese.
 
Purchased at the State Department used book store. 
 
 

 
 

3 comments:

  1. Kurumsal seyahatlerde seyahat eden çalışanların seyahatlerinin bir yüzdesini de eğlence mekanı olarak gördüklerini kabul ederek daha fazla esneklik ihtiyacının farkına varmak zorunlu hale geldi. en uygun uçak bileti

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  2. Fethiye, Akdeniz iklimine sahiptir; kışları ılık ve yağışlı ancak yazlar kuru ve sıcaktır. samos feribot

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  3. Eskiyen ancak atılmak istenmeyen, yeni alınan ancak saklama yeri olmayan ve saklanması gereken eşyaların muhafazası oldukça kıymetli bir hizmettir. istanbul eşya depolama

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